What do I run search with?
- Crawling
- Screaming Frog, and SEO PowerSuite for tracking
- Search data
- Google Search Console, GA4, Bing Webmaster Tools
- Competitive
- Semrush and Ahrefs
- Behaviour
- Microsoft Clarity. Heatmaps and session recordings find conversion problems that no crawler will ever tell you about
- Speed
- Lighthouse and CrUX field data, not just lab numbers